Build Expertise.
Manage Relationships.
Lead the Market.

Commercial real estate runs on knowledge: the market, the property, the relationship, the timing. KRM puts them on one connected record so you move faster and close more. With thorough knowledge, your AI becomes sharper at strategy, underwriting, and analysis. Trusted from solo brokers to agents and teams at the top 25 Firms.

How you actually work
A System Built Around
Your Properties.

Where a standard CRM stops at contacts, KRM is built around your properties: owners, lenders, tenants, vendors, transaction history, deals, leads, and opportunities, with market intelligence, contact management, and pipeline visibility on one connected record.

See what you know and who you know become one connected system in 60 seconds.

Every detail, one place

Everything the Deal
Needs,
in One Record

From first prospect to closed deal, KRM keeps your properties, people, dates, and pipeline organized and at your fingertips.

Prospecting

Find Your Next Deal

Track every property, prospect, and contact with full history. Know who to call, when, and why.

Results

Remember What Matters

You handle hundreds of relationships; KRM holds the details. Every contact, company, and conversation on one reliable record, with custom fields, tags, and notes at hand.

Execution

Track Key Dates

Stay ahead of every follow-up and renewal. Automated alerts fire months ahead of lease expirations.

Workflow

Visualize Your Deal Pipeline

See your entire pipeline on flexible Kanban boards. Forecast revenue and prioritize your highest-value opportunities.

Timelines

Automate Follow-Up

Automate tasks, reminders, and follow-up sequences with Timelines, so every warm lead turns hot.

Property Data

See the Whole Property Picture

Centralize every property detail: photos, floor plans, stacking plans, transactions, and leases.

Expertise

Become the Market Authority

Layer your own insights onto commodity market comps to become the recognized market authority.

Collaborate

Built for You, Your Team, Your Company

Share to collaborate, keep information private and secure, and build on one system of truth.

See every capability on your own pipeline.

Talk to Our Team

One Record for Every Property
and Relationship

KRM links contacts, companies, and properties into a single connected record, with the ownership, lease, and transaction history a CRE professional needs on hand.

  • Detailed property profiles with comps and stacking plans
  • Owners, lenders, tenants, vendors, and key contacts
  • Custom fields, tags, and unlimited notes
  • Complete interaction history at a glance
RealNex KRM property database showing linked property records and a detailed property panel

See the Pipeline, Work the Follow-Up

Flexible Kanban boards show every deal from prospect to close, while Timelines automate the reminders and follow-up that keep deals moving.

  • Detailed pipeline dashboards with production history and forecasting
  • Automated alerts months ahead of lease expirations
  • Timelines for tasks, reminders, and sequences
  • Calls, emails, meetings, and tours in one log
RealNex KRM deal pipeline on a laptop, with Kanban deal stages and a conversion funnel

Your Team, Working From
One Source of Truth

Shared databases and permission controls keep everyone aligned, while integrated email campaigns and a full activity log keep every handoff smooth.

  • Shared databases with no duplication or confusion
  • Permission controls so agents see what they need
  • Integrated email campaigns with analytics
  • Every email, call, and message on the deal record
RealNex KRM Lease Comps grid open on a desktop screen.
Your data, decoded

Your Data, Working for You

Because your KRM holds your properties, relationships, and deal history in one place, RealNex Insights and Intelligence work from your data, not generic market noise. The more property and prospect data in your KRM, the sharper the analysis they return.

01 The next call finds itself. Pipeline health and conversion patterns surface where deals stall, so you know where to push.
02 Your answers get more specific as you work. Every property, contact, and deal you log tunes the results to your market.
03 One database, every advantage. The same knowledge center feeds your dashboards, your targeting, and your next pitch, with no re-entry.
  • RealNex Insights gives you dashboards that matter: pipeline health, conversion rates, and team performance, with insights that drive decisions.
  • RealNex Intelligence puts your KRM data to work, sharpening underwriting, analysis, and prospect targeting as your knowledge center grows.
  • Pipeline velocity and conversion rates show where deals move and where they stall.
  • Market trends show how your listings track against your own comparable activity, drilling down to the details that drive action.
Onboarding, handled

Up and Running, With Expert Guidance

RealNex sets you up. Import your contacts, properties, and deals, to get up and running quickly. Our client success team works directly with your organization for smooth implementation, proper configuration, and complete adoption. Real people, real fast: live human support whenever you need it.

  • Custom views and reports: configure layouts, list views, and reports your way
  • Data import: migrate contacts, properties, and deals, not a blank slate
  • Dedicated support: concierge onboarding so your team gets up to speed fast
  • Third-party tools: sync with Outlook and Gmail, plus an open API for your stack
From our brokers

What CRE Brokers Say About KRM

It performs like a Ferrari... it does exactly what we need

My relationship with RealNex goes back to its early days when I was a Regional Manager at Marcus & Millichap's Atlanta office and eventually made a presentation to Marcus & Millichap's regional managers encouraging them to adopt it firm-wide. When I left M&M and co-founded the Leisure Investment Properties Group, RealNex came with me. We pay for the online version for our entire team, and it's been indispensable. We joke that we treat it like a Ford when it performs like a Ferrari, but even at that level, it does exactly what we need: shared database, no agents stepping on each other's clients, and the ability to quickly identify the most logical investor for any asset. LIPG is now the largest leisure investment properties brokerage in the country. RealNex played a real role in getting us there. If you're in commercial real estate, I wouldn't hesitate to recommend it.

RealNex KRM has been my "Swiss army" knife for almost 20 years

RealNex KRM has been my "Swiss army" knife of contact management for almost 20 years. It keeps me organized, tracks crucial details, and centralizes critical information: client preferences, market data, and transaction history. With comprehensive reports and real-time dashboards, I can quickly provide information to clients so they can make informed decisions. RealNex is a vital tool for anyone representing corporate occupiers or working in commercial real estate.

Want results like these on your own pipeline?

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Questions

Everything You Need to Know About KRM

What is RealNex KRM?
KRM is RealNex's Knowledge and Relationship Management system for commercial real estate. Unlike a standard CRM, it is built around your properties, so owners, lenders, tenants, vendors, transaction history, deals, and contacts all live on one connected record. It is also the foundation of RealNex Navigator, the all-in-one CRE workspace.
How is KRM different from a regular CRM?
A typical CRM organizes contacts. KRM organizes the knowledge CRE runs on: the property, the relationship, the market, and the timing, all in one place, so you can find your next deal, track key dates, and visualize your pipeline from prospect to close.
How long does setup take?
Most teams import their contacts, properties, and deals and are working in KRM the same day. Our concierge onboarding team handles data migration and configuration so you start with a full database, not a blank slate, with live training and ongoing support through Training & Support.
Can I migrate my existing data?
Yes. Our concierge onboarding team imports your properties, comps, contacts, deals, and history from your current system, with hands-on help through Training & Support until your team is fully up and running. KRM also syncs with Outlook and Gmail to capture emails, contacts, and events, and an open API connects your existing software stack.
Is my data secure?
Yes. KRM encrypts your data in transit and at rest, with regular backups and role-based access controls, so your client information and deal details stay protected. See our Privacy Policy for the details.
Does KRM include AI and reporting?
Yes. RealNex Insights gives you dashboards for pipeline health, conversion rates, and team performance, and RealNex Intelligence works from the data in your KRM to sharpen underwriting and analysis as your pipeline grows.

Need More Help?

Our support team is ready to answer your questions.

On your data

Ready to Close
More Deals?

See KRM in action with a personalized demo,
on your market, your properties, your data.